Realtor Visibility Sprint: GBP, Reviews, Follow-Up Scripts
The Realtor Visibility Sprint: 7 Days to Fix Your Google Presence (and Convert More Leads)
If you are posting consistently, networking, hosting open houses, and still not getting predictable inbound leads, you do not have a work ethic problem.
You have a visibility problem.
In 2026, effort does not equal opportunity if people cannot find you at the exact moment they are searching. And that moment is usually on Google.
This post is a step-by-step sprint you can run in under an hour a day. It is designed to do two things:
Get you found more often in local search
Convert more of the leads you are already meeting (without chasing)
If you want the quick version: optimize your Google Business Profile, collect reviews that include location and outcomes, and stop sending follow-ups that end the conversation.
Let’s get you set up.
What “Visibility” Actually Means for Realtors
Visibility is not “posting more.” Visibility is being discoverable when intent is high.
Examples of high-intent searches:
“Realtor near me”
“moving to [city]”
“best neighborhoods in [city]”
“sell my house in [city]”
“[city] waterfront homes agent” (Lake Norman friends, I’m looking at you)
Google, and increasingly AI search results, rely on consistent business signals:
accurate business info
strong reviews with context
clear services
locally relevant content
If your online presence is scattered or vague, Google cannot confidently put you in front of the right people.
The 7 Day Visibility Sprint
Do these in order. Each day builds on the last.
Day 1: GBP Foundation
Open your Google Business Profile and check these three things:
1) Primary category
Be specific. “Marketing consultant” and “real estate consultant” are not the same. Your category impacts what you show up for.
2) Services
Fill out your services list with what you want to get hired for. Not what sounds fancy.
Examples:
Real estate marketing consulting
Real estate lead generation support
Google Business Profile optimization
Listing launch marketing
Relocation marketing campaigns
CRM setup and lead nurturing (HubSpot)
3) Service areas
Set service areas based on where you want business, not where you happen to be sitting when you create the profile.
Quick win: add your top 5 target areas and keep them consistent across your website and socials.
Day 2: Fix Your Business Description (This is a rankings and conversion lever)
Most GBP descriptions are either bland or stuffed with keywords. Both are a miss.
Use this structure:
Line 1: Who you help + where
Example: “Outsourced Operations and Marketing for Realtors in Raleigh and Lake Norman.”
Line 2: What you actually do
Example: “I help agents get found on Google, convert leads through follow-up systems, and turn listings into content that drives calls.”
Line 3: Proof or differentiator
Example: “Boutique, hands-on support. No fluff. Clear deliverables.”
Line 4: CTA
Example: “Message me for a quick visibility audit.”
Day 3: Photos That Build Trust and Signal Activity
Google rewards fresh activity. People reward proof.
Upload 10 new photos this week:
a clean headshot
you working, laptop, on-site, meeting, content creation
screenshots of results (blur any sensitive info)
a simple branded graphic (checklist, script, framework)
local photos (Raleigh, Lake Norman landmarks, events, streetscapes)
Tip: upload 1 to 2 photos weekly going forward. Consistency wins.
Day 4: The Review Sprint (Reviews that rank are not generic)
“Highly recommend” reviews are nice, but they do not help you rank like reviews with context.
Ask for reviews that include:
location (city, neighborhood)
service (buying, selling, relocation, marketing support)
outcome (what improved, what result happened)
Copy/paste review ask:
“If you’re comfortable, could you mention the area you’re in, what I helped you with, and the result? That helps local agents find me when they need the same support.”
Five prompts to make it easy for them:
Mention the city or neighborhood
Mention the service (GBP, content, CRM, listing launch, etc.)
Share the problem you were trying to solve
Share what felt different about working together
Share the result
Day 5: Build One Website Page That Actually Converts
Pretty websites do not convert if they do not answer the right questions.
Minimum viable “conversion” setup:
clear positioning
proof
next step
Create one page that targets a real, high-intent search:
Option A: “Google Business Profile Optimization for Realtors”
Include:
who it’s for
what’s included
common mistakes
timeline
CTA to book
Option B: “Relocation Marketing for Realtors”
Include:
what you build (guides, neighborhood content, visibility assets)
examples of deliverables
CTA
If you already have a services page, your job is to add one page that is laser-focused, not another general overview.
Day 6: Create a 3 Area Content Map (The simplest local authority play)
Pick 3 areas you want to own. Then write 3 pieces of content.
For each area:
Who it’s perfect for
Who should skip it
The tradeoff nobody says out loud
This is the kind of content that gets saved, shared, and ranked.
Day 7: Publish One “Start Here” Offer Post and Pin It
This is your lead-capture post. It should be simple and specific.
Example:
“If you’re a Realtor and your Google Business Profile is not producing calls, comment AUDIT and I’ll send you the top 3 fixes that will move the needle fast.”
Pin it on Facebook. Feature it on LinkedIn. Add it to your GBP as an Offer post.
Bonus: The Open House Follow-Up Script That Converts
Most agents send follow-ups that end the conversation.
Use a follow-up that asks one smart question:
Copy/paste:
“Hey [Name], thanks again for coming by today. Quick question: what’s the one thing you’re hoping your next move fixes or improves? More space, shorter commute, better schools, walkability, less maintenance, or something else? If you tell me that, I’ll send you 3 options that match, plus what you should watch for before you fall in love with the wrong house.”
Why it works:
it is about their life, not your schedule
it asks one easy question
it earns the right to send more value
If You Want Me to Check Your Visibility
I run a quick mini audit and send you:
3 quick fixes
the 1 thing to change first
what to post for the next 2 weeks
Comment AUDIT or message me with your market.
FAQ
How long does GBP take to improve?
If you fix categories, services, description, and start consistent posting and reviews, you can see movement within weeks. Real stability comes from consistency.
Do I need to post daily on GBP?
No. Weekly is fine. Consistent is the point.
What matters more, website or GBP?
GBP usually drives the fastest local results. Your website supports conversions and longer-term ranking.
Are generic reviews still helpful?
Yes, but specific reviews help you rank and convert better.
