Elevate Your Real Estate Game with Concierge Services

Frequently Asked Questions

How can agents outsource marketing without losing their personal brand voice?

If your marketing starts to sound like a template, it stops converting. The fix is not “more posting.” It’s building a brand system before we scale content.

Here’s how we keep your voice intact:

  • Voice capture first: We pull your real phrases, opinions, boundaries, and stories, then codify them into a short Brand Voice Guide.

  • Message pillars: 3 to 5 themes you own (relocation, listings, lifestyle, market clarity, behind the scenes). This stops random content.

  • Content rules: What you will not say, what you always say, how you handle trends, how you handle spicy topics, how you handle DMs.

  • Approval that does not waste your life: you approve batches, not individual posts.

You stay recognizable, consistent, and human, while the machine runs.
If you want done for you content that still sounds like you, start with a Brand System build.

What makes RECSC different from Curaytor or CINC?

Curaytor and CINC are platforms. They can be great tools, but tools do not execute your business.

RECSC is different because we are:

  • Execution-first: We build the workflows, the follow-up, the content cadence, the listing launch process, and the handoffs.

  • Brand-led: We don’t force your voice into a template. We build a voice system and then scale it.

  • Operations plus marketing: Agents do not struggle because they lack ideas. They struggle because the systems are messy.

  • Stack-friendly: If you already use a CRM, we plug into what you have and make it work.

If you want software, buy software. If you want outcomes, you need an operator.
Tell me what you’re using now (CINC, BoomTown, Real Geeks, HubSpot, Follow Up Boss) and I’ll tell you the fastest path.

What tasks should a VA handle vs a marketing specialist?

A VA is great for admin execution. A marketing specialist is responsible for strategy, positioning, messaging, and performance.

VA tasks (great use of a VA):

  • Scheduling showings and appointments

  • Data entry, inbox cleanup, calendar management

  • Posting content that is already created

  • Basic CRM tagging and list maintenance

Marketing specialist tasks (where you stop guessing):

  • Brand positioning, messaging, offers, and CTAs

  • Content strategy, scripts, and repurposing systems

  • Lead nurturing workflows and conversion paths

  • Listing launch plans and promotional cadence

  • SEO and Google Business Profile growth

If you hire a VA to “do marketing,” you usually get activity, not results.
If you want someone owning outcomes, not just tasks, you want a marketing partner.

Do you manage social media for agents, and what platforms?

Yes. Social media management should do two things: build trust and create conversations that convert into appointments.

Platforms we commonly manage:

  • TikTok and Instagram Reels for reach and inbound leads

  • Facebook for local credibility, sphere, and community traction

  • LinkedIn for authority and referral partnerships (especially relocation and B2B)

What “management” actually includes:

  • Content plan and weekly pillars

  • Scripts and captions optimized for search

  • Posting schedule and repurposing across platforms

  • Comment and DM prompts to drive leads

  • Performance tracking that is simple and usable

If you want “pretty posts,” that’s design. If you want leads, we build a system.
If you want a consistent weekly engine, ask for the Marketing Engine package.

Can you build a complete marketing system from scratch?

Yes. In fact, most agents need the system more than they need content.

A complete system includes:

  • Offer and positioning: what you are known for, who you help, why you win

  • Content engine: pillars, script bank, filming plan, repurposing workflow

  • Conversion path: landing pages, lead magnets, DM scripts, and follow-up

  • CRM setup: tags, lists, pipeline stages, automations, reminders

  • Metrics: what to track weekly so you know what is working

The goal is simple: fewer decisions, more consistency, better follow-up, more appointments.
If you feel scattered, start with a build, then move into monthly support.

How do you work with existing CRMs like CINC or Realvolve?

We work with your CRM like a home base, not a dumping ground.

Typical CRM work includes:

  • Pipeline stages and definitions (so you stop losing leads)

  • Tagging and segmentation (buyers, sellers, relocation, investors)

  • Follow-up sequences (text, email, tasks) that match your actual style

  • Lead routing and assignment (if you have a team)

  • Dashboard basics (so you can see what matters fast)

If you already pay for a CRM, the best ROI is making it run consistently.
Tell me your CRM and what is not working, and I’ll map the fix.

Can you coordinate listing media if I already have a provider?

Yes. You can keep your photographer, videographer, stager, and vendors. The gap is usually coordination, timelines, and execution.

We help with:

  • Media scheduling and deliverables checklist

  • Listing launch timeline (what goes live when)

  • Asset organization (photos, video, links, captions, MLS fields)

  • Promotion plan across social, email, and Google

  • Vendor coordination so you are not chasing people

You stay the agent. We run the machine behind the scenes.
If your launches feel chaotic, you need a repeatable listing launch process.

Do you offer one-time listing launch projects?

Yes. One-time projects are ideal when you need a high-quality launch without committing to a monthly retainer.

A listing launch project can include:

  • Launch timeline and promo plan

  • Caption set, Reel scripts, and story prompts

  • Email copy to your database

  • Open house promo kit

  • Canva-ready graphics (if needed)

  • Post-launch follow-up plan

This is for agents who want a professional launch system they can reuse.
Send the listing address, timeline, and target buyer, and we’ll scope the project.

How much does a monthly retainer cost?

Retainers vary based on scope, number of platforms, and whether we are running systems plus content, or content only.

Most retainers fall into three tiers:

  • Starter support: consistency, content cadence, basic tracking

  • Growth support: content engine plus CRM and follow-up workflows

  • Full partner: operations plus marketing, listings plus nurture, true done for you

If you want exact pricing, we set it based on deliverables, not vague promises.
Tell me your goals, your current stack, and what you hate doing, and I’ll recommend the right tier.

Am I a fit if I’m part-time or doing under 12 deals per year?

Possibly, but here’s the honest version: systems matter most when you have momentum, or when you are ready to build it consistently.

You are a great fit if:

  • You are serious about growth in the next 90 days

  • You will follow a simple filming or content routine

  • You want a repeatable process, not one-off random marketing

  • You have a clear niche, or you are ready to choose one

If you are doing a few deals a year and staying referral-only by choice, you may not need a full retainer. A one-time build or quarterly tune-up is usually smarter.
If you want to scale without burning out, start with a system build.