Your Fractional Marketing Partner for Real Estate Growth

I work alongside Realtors, teams, and brokerages as an embedded marketing partner, not a VA, not a traditional agency, and not a one-off project vendor.

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What a Fractional Marketing Partner Is (and Isn’t)

A fractional marketing partner gives you senior-level strategy and hands-on execution without the overhead of a full-time hire or the disconnect of a traditional agency.

You get someone who understands real estate, local markets, and visibility, and who is actively involved in shaping, executing, and adjusting your marketing based on what’s actually working.

This is not:

A task-based VA
A content-only service
A generic agency with templated deliverables

This is:

Strategy + execution
Ongoing optimization
Clear priorities tied to growth

Who This Is Built For

This service is best for:

Realtors doing consistent volume who need structure and clarity
Teams preparing to scale but not ready for a full marketing hire
Agents investing in relocation, Google visibility, or inbound leads
Brokerages needing marketing leadership without adding payroll

If you’re overwhelmed by marketing decisions, inconsistent visibility, or too many disconnected tools, this is designed for you.

What I Manage as Your Fractional Marketing Partner

Strategy

Brand positioning and clarity
Offer and service messaging
Market and neighborhood strategy
Visibility planning across Google, AI, and social

Execution

Website structure and optimization
Google Business Profile strategy and content
Relocation and neighborhood guide systems
Content direction (what to post, where, and why)
Funnel and lead capture setup

Ongoing Optimization

Adjusting based on performance
Refining messaging as your business evolves
Making sure everything stays aligned and intentional

You’re not just “posting more.” You’re building an ecosystem that compounds.

Why This Works Better Than a VA or Agency

VA:
Executes tasks without strategic context.

Agency:
Delivers campaigns without deep integration into your business.

Fractional Partner (This):
Embedded thinking, real estate-specific insight, and execution that evolves with your goals.

You’re not managing me. I’m managing the marketing.

How the Partnership Works

Clarity First
We define what you want to be known for, who you want to attract, and where visibility matters most.
System Setup
We organize your website, Google presence, content direction, and offers so they support each other.
Execution + Refinement
We implement, review, adjust, and improve continuously instead of starting over every month.

This is ongoing, intentional marketing, not reactive posting.

What This Often Includes (Scope Varies by Business Stage)

Fractional marketing leadership
Google Business Profile optimization and content
Website and SEO direction
Relocation and neighborhood guide strategy
AI-friendly brand and page structure
Content planning, not just creation
Lead capture and conversion alignment

Exact scope depends on your business stage, goals, and growth priorities.

How This Fits with My Other Services

Many clients start with:

And then move into a Fractional Marketing Partner relationship to maintain momentum and scale what’s working.

FAQ’s

How is this different from a monthly retainer?

A retainer often focuses on deliverables. A fractional partnership focuses on outcomes, priorities, and long-term growth.

Is this a good fit for newer agents?

Typically no. This works best for agents who already have some traction and want to grow intentionally.

Do you execute or just advise?

Both. Strategy without execution stalls. Execution without strategy wastes time.

Is this ongoing or time-limited?

Most clients work on a multi-month basis to allow systems to compound.

Not sure if a fractional partnership is the right fit?

Start with a clarity conversation. I’ll tell you honestly whether this makes sense for your business or if a different service would serve you better.