Results and Project Snapshots
RECSC is an outsourced operations and marketing department for solo agents and small real estate teams, helping agents improve visibility, stay consistent, and grow with done-for-you systems for content, listings, follow-up, and client experience.
Most of my client work is active and evolving, so these are real-world snapshots of what I build and install for agents and teams, plus the operational outcomes that show up fast: cleaner follow-up, repeatable launches, consistent content, and time back every week. Results vary by market, budget, and consistency, but the system is always the point.
Get 10-20 hrs back each week
Project Snapshot:
Jeff Peterson (Relocation-Focused Realtor, Raleigh Triangle)
Client type: Real estate agent focused on relocation buyers moving to the Raleigh Triangle
Starting point: Strong agent, but online visibility and consistency were not matching the quality of service. Messaging needed to clearly speak to relocation buyers, and Google Business activity needed a repeatable cadence.
What I built and implemented:
Google Business Profile content plan and a scheduled run of posts to establish consistent activity
Relocation-first positioning and messaging updates so the profile speaks to out-of-area buyers
Google Business Q&A response framework to answer common relocation questions in a helpful, local-expert tone
Platform presence checklist across major directories and social channels so visibility is not dependent on one platform
A simple execution rhythm and “what I need from you” handoff so content stays moving without slowing the agent down
Early operational outcome:
A consistent posting cadence is now in place, relocation messaging is clearer, and the Google Business Profile is being used as an active visibility channel instead of a static listing.
Tool stack: Google Business Profile, website link strategy, social content support, directory presence
Timeframe: Active build and ongoing execution support
Next steps (in progress):
Expand the relocation content series by community and lifestyle angles
Build a repeatable lead follow-up workflow tied to inbound visibility channels
Add proof assets (reviews, FAQs, market snapshots) to strengthen trust signals over time
Project Snapshot:
Mike Carpino (Lake Norman Waterfront Marketing + Listing Content System)
Client type: Realtor focused on Lake Norman waterfront and lifestyle buyers
Starting point: Needed a consistent content engine and a repeatable way to market listings and showings, especially for out-of-area buyers who need context, lifestyle angles, and clear property positioning.
What I built and implemented:
A property and lifestyle content framework tailored to Lake Norman (waterfront, docks, lake days, community perks)
Short-form video guidance and scripts to use at showings (what to say, what to capture, how to frame it)
A repeatable posting cadence so showings and listing activity translate into consistent content
Clear CTAs and lead prompts to turn views into conversations (DM scripts, “comment” prompts, next-step language)
A “what I need from you” checklist so execution stays fast without slowing the agent down
Early operational outcome:
A repeatable content process is in place for showings and listings, messaging is clearer for the Lake Norman niche, and the agent has a consistent system to generate and publish content without starting from scratch each time.
Tool stack: TikTok and social content system, scripts and templates, listing promo workflow
Timeframe: Active build and ongoing execution support
Next steps (in progress):
Expand the script bank by buyer type (primary, second home, short-term rental, investor)
Build a simple lead follow-up routine tied to inbound social engagement
Standardize a listing launch checklist that can be reused for every waterfront listing
Project Snapshot: Megan Bland (30-Day Listing Push + Marketing System Build)
Client type
Real estate agent building personal brand authority and expanding into a broader local market, while staying on a high-performing team structure.
Primary goal
Become a recognized, go-to local Realtor in her target market within 90 days through Google-first visibility, consistent authority content, and AI-supported systems.
Starting point
No personal Google Business Profile, which meant weak hyperlocal visibility in Google Maps and AI-driven search results.
Strong agent capability, but fragmented online presence and limited “authority signals” tied to her name.
Content felt inconsistent and overly influenced by team and builder messaging, not her personal brand.
ADHD and low tech confidence, needed simple systems and clear direction to execute consistently.
What I built and implemented
Phase 1: Google and local search foundation
Created her personal Google Business Profile and got it verified.
Set up correct practitioner naming, categories, services, and service area strategy for long-term portability.
Took over ongoing Google management, including consistent posting and optimization, to build hyperlocal search traction.
Phase 2: AI integration and workflow enablement
Customized ChatGPT to function as her business partner, marketing lead, sales assistant, and systems support.
Built repeatable AI prompts and workflows for content, messaging, and daily execution so she can stay consistent without burnout.
Phase 3: 90-day authority and market expansion sprint
Clarified positioning and messaging so her brand stands apart from generic team and builder content.
Built a content framework aimed at higher-quality buyers and sellers, including move-up buyers and first-time sellers.
Delivered week-by-week content direction and copy that is strategic, local, and trust-building.
Early operational outcome
Google foundation is live and verified, and the profile is actively posting and building trust signals.
Messaging is clear, consistent, and aligned across platforms, so prospects and search engines see one cohesive brand.
Content creation is no longer random. She has a repeatable plan and copy support tied to business goals.
Execution is organized, sustainable, and less dependent on motivation or tech comfort.
Tool stack
Google Business Profile: verified profile, service setup, posts cadence, ongoing optimization
ChatGPT: custom instructions, prompt workflows, content and messaging system
Social content system: weekly content plan, caption templates, authority post framework
Brand alignment: bio and positioning refresh across key platforms
Timeframe
90-day marketing sprint, with immediate Phase 1 activation through Google Business Profile setup, verification, and ongoing posting.
Next steps
Continue consistent GBP posting cadence and expand with Q&A and review strategy for hyperlocal ranking lift.
Build out a 30-day content runway across Instagram and LinkedIn aligned to the same authority narrative.
Layer in lead capture and follow-up workflows so visibility converts into conversations and appointments.
Project Snapshot: Ibienne (Real Estate + Design Brands, Social + Google Business Optimization)
Client type: Business owner running two brands, real estate and design, needing consistent content plus stronger local visibility
Starting point: Social posting needed to feel purposeful and differentiated, not generic. Google Business Profile needed optimization and consistent activity to improve credibility and local discovery. Clear boundaries were also needed between social management and design asset creation.
What I built and implemented:
A value-first content strategy for each brand (real estate and design), designed to avoid generic templates
Platform-specific posting plans for Instagram and LinkedIn, with repurposing to keep the cadence realistic
Google Business Profile optimization and an ongoing posting plan to build consistent activity and trust signals
A weekly KPI tracker to report performance in a clean, repeatable format
A workflow for content creation, scheduling, and approvals so execution stays consistent
Clear scope and asset handoff process so deliverables stay aligned and timelines stay clean
Early operational outcome:
Both brands have a clearer content direction, a more consistent posting rhythm, and a structured Google Business approach that supports local visibility instead of leaving the profile stagnant.
Tool stack: Instagram, LinkedIn, Google Business Profile, KPI tracking sheet
Timeframe: Active build and ongoing execution support
Next steps (in progress):
Expand GBP content by services, location keywords, and FAQs
Tighten content pillars based on which topics drive the most engagement
Turn top-performing posts into repeatable series for faster weekly execution