Real Estate Fractional Marketing Partner
Strategic Growth Consultant
Raleigh, Triangle, Lake Norman
You can work nonstop and still get outranked by an agent with a better digital footprint. In 2026, effort does not equal opportunity if you are not visible. I fix the visibility layer first, then we build a repeatable system that keeps you showing up and getting contacted.
Google Business Profile optimization, HubSpot CRM, local SEO, and content systems for Raleigh
Marketing partner for Realtors and brokerages. Not transaction coordination or buyer representation.
I run the marketing engine so you can run your business. That includes:
Google Business Profile optimization and weekly posting strategy
Local SEO upgrades on your website so you rank for the searches that matter
AI-ready brand clarity so search tools understand who you help, where, and why you are the choice
Content that supports visibility and conversion, not random posting
HubSpot lead capture and follow-up so leads do not leak
MEET EMILY WYATT
Emily Wyatt founded Real Estate Concierge Services Company, LLC in 2025 to change two things in real estate marketing.
First, she wanted Realtors to have an option that actually made sense: real estate specific marketing expertise from someone who knows what the hell they’re doing, without paying a fortune for an in-house hire or a big agency, and without settling for a general VA who does not understand the business.
Second, she set out to close the visibility gap between “I’m doing all the right things” and “people can actually find me.” Because in today’s market, the best agent is not always the one who wins. The most visible one is.
As your fractional marketing partner, Emily brings strategy plus hands-on implementation across Google Business Profile optimization, local SEO, AI-ready brand positioning, content creation, lead capture and HubSpot follow-up, and campaign planning for listings and relocation.
RE Concierge is built for brokerages, teams, and individual Realtors who want sophisticated marketing support that improves visibility, generates qualified inquiries, and turns marketing into a system that compounds.
How We Work With Realtors and Real Estate Teams
Real Estate Concierge Services Company, LLC (RECSC) is an outsourced operations and marketing department for solo agents and small teams. We plug into what you already use and build the systems for follow-up, listing launches, and consistent content, so you get time back and momentum you can maintain.
Choose Your Track:
Pick the track that matches your season of business. Each option is built to improve visibility, consistency, and growth, without turning you into generic real estate marketing.
Track 1: New Agent Launch
Best For: Newer agents who need a real plan and a professional presence fast.
Outcome: Clear messaging, a consistent posting plan, and a simple follow-up path so you stop spinning.
Includes: brand and profile cleanup, content pillars, posting cadence, starter follow-up templates, launch checklist.
Timeline: 2 to 3 weeks.
Track 2: Solo Agent Consistency
Best for: Agents closing deals who want consistent visibility and a repeatable system.
Outcome: A marketing engine that runs weekly and connects to lead follow-up.
Includes: content system, CTA path, weekly posting plan, listing launch workflow, basic nurture.
Timeline: 4 to 6 weeks for setup, then ongoing.
Track 3: Growing Team Systems
Best for: Small teams that need clean handoffs and consistent execution.
Outcome: Everyone knows what happens next, leads stop slipping, and marketing stays on schedule.
Includes: roles and handoffs, CRM pipeline and tags, team follow-up routines, listing launch system, reporting basics.
Timeline: 4 to 8 weeks.
Track 4: Top Producer Concierge
Best for: High-output agents who want premium brand presence and fewer operational fires.
Outcome: Elevated visibility plus a tighter client experience that supports referrals and repeat business.
Includes: advanced content direction, premium listing launch support, client experience system, referral and review prompts, quarterly campaign planning.
Timeline: 90-day build, then ongoing.
Not sure which track fits? Start with a Google Visibility Audit, then we choose the cleanest path.
Ways to Work Together
Option 1: Visibility Audit, one-time
Best for: Agents or teams who want clarity before they commit
What it is: A one-time audit of your Google visibility and online presence, with a prioritized action plan.
You get:
Key visibility gaps and quick wins
Prioritized fixes, in order
Clear recommendations tied to your goals
Next-step roadmap, DIY or done-for-you
Typical timeline: 3 to 7 business days
Google Visibility Audit
Option 2: Systems Setup, done-for-you build
Best for: Agents or teams who want a repeatable machine installed
What it is: A done-for-you setup that connects messaging, follow-up, and content into one working system.
You get:
CRM cleanup and workflow setup (HubSpot, Real Geeks, or your stack)
Pipeline stages, tags, segmentation, templates, sequences
Listing launch system and asset workflow
Content pillars plus a weekly cadence you can actually maintain
Typical timeline: 2 to 4 weeks
Signature Services
Option 3: Fractional Marketing Partner, ongoing
Best for: Agents or teams who want consistency and execution without hiring in-house
What it is: Ongoing marketing leadership and execution support to keep your system running weekly.
You get:
Monthly priorities and campaign direction
Weekly content planning, scripts, captions, repurposing
Visibility support tied to follow-up and conversion paths
Simple performance check-ins and optimization
Typical timeline: Monthly, 90-day minimum recommended
Signature Services, Fractional Marketing Partner
Who is a Best Fit
Real Estate Concierge Services Company, LLC (RECSC) is an outsourced operations and marketing department for solo agents and small real estate teams. This is for realtors who want visibility and growth, but do not want their business held together by sticky notes, half-finished CRMs, and random posting.
You’re a fit if you want
A consistent online presence that sounds like you, not a template
A simple system for content, listings, and follow-up that you can maintain
Better visibility across Google and social, without guessing what to do next
Cleaner lead management so prospects stop falling through the cracks
A repeatable listing launch process that looks polished every time
More time back weekly because the system is built and execution is supported
We’re especially helpful for
Solo agents
You want a marketing engine and follow-up structure without hiring in-house. You need someone to build the system and keep it moving, not just give you ideas.
Small teams
You need clean handoffs, defined roles, and consistency. You want fewer operational fires and more predictable execution.
Growing teams
You have volume and tools, but the process is messy. You want the CRM, follow-up, and marketing cadence tightened so growth feels controlled, not chaotic.
Relocation-focused agents
You want to attract inbound buyers through community-driven content, local authority, and a clear nurture path that converts.
Agents who already have tools but need them to work
If you use HubSpot, Real Geeks, Follow Up Boss, BoomTown, CINC, or similar platforms, RECSC helps you turn them into a real system, not a subscription you barely use.
Not the best fit
You want a generic content library or cookie-cutter captions
You want “pretty posts” without strategy, follow-up, or a conversion path
You are not willing to be consistent for at least 90 days
You want growth without making decisions about your niche, offers, or process
Best next step
If you’re not sure which service fits, start with a Google Visibility Audit. You’ll get a prioritized action plan, and we will map the fastest path to visibility and growth based on your business stage.
Why Agents Hire Me Instead of “a Social Media Person”
Strategy plus execution. You get leadership and done for you delivery, not ideas you have to implement yourself.
Local authority, not vanity metrics. I focus on Google visibility, directory consistency, and content that supports search demand.
Real estate specific systems. Relocation funnels, neighborhood content, listing support, and the buyer journey, built into your marketing.
AI search readiness. Clear positioning, structured content, and consistent signals so your brand performs in AI powered results.
Flexible engagement. Monthly partnership, sprints, or a single visibility fix when you need it fast.
What your Marketing Partnership Includes:
Visibility and Local SEO
Google Business Profile optimization and weekly posting strategy
Category and service alignment, offers, products, FAQs, and geo relevance
Local SEO website improvements (titles, headings, internal links, location signals)
Citations and NAP consistency guidance (so Google trusts your business data)
Review strategy and response templates that build authority and conversion
AI Brand Performance
Positioning that AI can interpret clearly (who you help, where, and what you’re known for)
Content structure built for answer engines (FAQs, guides, neighborhood pages, service pages)
Brand language cleanup across platforms so your signals match everywhere
Topic planning that supports AI discovery, not just social trends
Content and Demand Creation
Weekly content plan across the platforms you actually use
Short form scripts and captions designed to convert Realtors and consumers
Blog, newsletter, and guide creation that supports search and lead capture
Repurposing systems so one idea becomes multiple assets
Lead Capture and HubSpot Nurture
HubSpot setup and cleanup (forms, lists, tags, basic automations)
Lead magnet delivery emails that feel personal, not automated
Simple pipeline and follow up workflows so leads get touched consistently
Performance tracking and monthly visibility reporting
Listing and Relocation Support
Listing marketing coordination and launch checklists
Relocation guides and landing pages that drive inquiries
Vendor lists, community highlights, and lifestyle content that sells the area
Campaigns built around how people actually move, search, and decide
FAQ’s
1) What does a fractional marketing partner do for real estate agents?
A fractional marketing partner builds and runs your marketing systems without the overhead of a full-time hire. For real estate agents and brokerages, that usually means Google Business Profile optimization, local SEO, content planning, HubSpot CRM setup, and lead follow-up systems that convert.
2) Who do you work with?
I work with real estate agents, teams, and brokerages, plus a few local real estate adjacent businesses (lenders, builders, and service providers) who want stronger local visibility and a reliable lead pipeline.
3) Do you serve Raleigh only, or other markets too?
My core market is Raleigh and the Triangle, plus Lake Norman. I also support agents across North Carolina and beyond when the strategy is local SEO, HubSpot CRM, Google Business Profile, and repeatable content systems.
4) What makes you different from a marketing agency?
Agencies often sell deliverables. I build the engine. That means strategy, execution, and ongoing optimization across Google Business Profile, HubSpot CRM, local search visibility, and content that attracts the right clients. You get a hands-on partner, not a rotating account team.
5) What’s included in Google Business Profile optimization for Realtors?
Google Business Profile optimization typically includes category alignment, service areas, keyword focused business description, services, products, photos, posting strategy, review strategy, and ongoing updates that help you show up for local real estate searches in Raleigh and Lake Norman.
6) Can you help me set up HubSpot for my real estate business?
Yes. I set up HubSpot CRM for real estate agents, including pipeline stages, contact properties, lead source tracking, forms, automated follow-up emails, sequences, and simple nurture paths so leads do not fall through the cracks.
7) Do you create content, or do you just give strategy?
Both. I can create and repurpose content for TikTok, Instagram, Facebook, LinkedIn, and Google Business Profile, and I also build the content system behind it so you stay consistent and your content supports SEO, AI visibility, and conversion.
8) Is this for newer agents, or only top producers?
Both. Newer agents need a visibility foundation that gets them found and builds credibility fast. Established agents need a scalable system that protects their time while keeping leads and referrals coming in through Google, HubSpot, and content.
9) Are you a real estate agent, transaction coordinator, or concierge for buyers and sellers?
No. I am a marketing and visibility partner for real estate professionals. I do not represent buyers or sellers, and I do not manage transactions. My role is to help agents and brokerages get found online and convert more leads.
10) How do we get started, and what should I book first?
Start with a Google Business Profile audit or a visibility and CRM assessment. You will get a clear action plan, quick wins, and recommendations for the right next step, whether that’s GBP optimization, HubSpot setup, local SEO, or a fractional marketing partner retainer.
