Video SEO for Realtors: Why Your Videos Are Invisible (and How to Fix It)
You filmed the neighborhood tour. You talked about the schools, the restaurants, the vibe. You uploaded it to YouTube, wrote "Check out this awesome area!" in the description, and moved on with your day.
Three weeks later, it has 47 views. Most of them are you.
Here is the thing — the video itself might be great. The problem is not your content. The problem is that nobody can find it.
Google now shows video results in 62% of search queries. YouTube is the second-largest search engine on the planet. And AI tools like ChatGPT and Perplexity are pulling video content into their answers when someone asks "Who is the best real estate agent in Raleigh?" or "What should I know about moving to Lake Norman?"
If your videos are not optimized for all three of those surfaces, you are invisible in all three. And that is exactly where most agents are right now — creating content that disappears the moment they hit publish.
The Gap Between Agents Who Get Found and Agents Who Get Forgotten
The difference is not talent, equipment, or editing software. It is Video SEO — the system for making every video you publish findable, citable, and rankable across YouTube, Google search, AI-generated answers, and social platforms.
Most agents have never heard of it. The ones who figure it out first will own their local market.
Here is a quick look at what separates the two approaches:
The agent who posts and hopes uploads to YouTube with a vague title, writes two sentences in the description, skips tags entirely, and never touches the video again. It sits on page 6 of YouTube search results and never appears in Google.
The agent who optimizes titles the video with a keyword buyers are actually searching ("Moving to North Hills Raleigh — What You Need to Know in 2026"), writes a 300-word description with timestamps, adds schema markup to their website, embeds the video on a dedicated page with a transcript, and clips it for TikTok, Reels, and Google Business Profile. That video shows up in Google video carousels, gets cited by AI search tools, and generates leads on autopilot.
Same effort to film. Wildly different results.
The 5 Pillars (A Quick Preview)
The full system covers five pillars that work together to make your videos rank everywhere that matters.
Pillar 1: Video Keyword Research. This is different from traditional blog SEO. You need to find terms where Google actually shows video results — not just any keyword, but keywords with "video intent." There is a simple test for this, and it takes about 10 seconds per keyword.
Pillar 2: YouTube Optimization. Your title, description, tags, and thumbnail are doing most of the heavy lifting. The description alone should be 250+ words — not the two-sentence throwaway most agents write. There is a template for this that makes it almost effortless.
Pillar 3: On-Page Video SEO. This is the step almost every agent skips. Embedding your video on your website with proper schema markup (called VideoObject) tells Google exactly what your video is about and dramatically increases your chances of appearing in video carousels and rich results.
Pillar 4: AI Search Optimization. AI tools read transcripts and structured content. If your videos are not formatted for AI consumption — with clear, quotable statements, specific data points, and FAQ content on your website — you are missing the fastest-growing search channel in real estate.
Pillar 5: Cross-Platform Distribution. One video should live in at least five places. YouTube, your website, TikTok, Reels, GBP, LinkedIn, Facebook, and Pinterest. There is a repurposing workflow that turns one 10-minute video into 8 pieces of content across every platform that matters.
One Stat That Should Change How You Think About Video
Homebuyers search for neighborhoods on YouTube before they ever contact an agent. "Best neighborhoods in Raleigh" gets 2,400+ monthly searches. "Moving to Raleigh NC" gets 1,900. "Cost of living in Raleigh NC" gets 1,600.
Those are people actively researching your market — right now — and they are watching whoever shows up first. If that is not you, it is your competitor.
Get the Full System
I built a complete Video SEO guide inside the Agent Marketing Hub that breaks down all five pillars with templates, checklists, keyword research frameworks, schema markup you can copy and paste, and a 30-day sprint to get your existing videos ranking.
It is available for All Access members and it is the kind of resource you implement once and benefit from for years.
Access the Full Video SEO Guide →
Emily Wyatt is the founder of Real Estate Concierge Services Company LLC, a boutique marketing operation for real estate agents and brokerages across Raleigh and Lake Norman. She builds the visibility layer that compounds.
