Case Study: From Invisible to #1 — How Agent Ken Dominated Local Search and AI in 12 Weeks
Case study from RECSC, from invisible to #3 in 12 weeks
Case Study: From Invisible to #3 in 12 weeks
The Starting Point: Completely Off the Map
When Ken came to Real Estate Concierge Services, he had been a licensed agent in Mooresville, NC (Lake Norman) for three years. He was closing 8-10 deals a year — decent, but entirely referral-dependent. His digital presence was, to put it bluntly, nonexistent.
Here is what we were working with on Day 1:
The Strategy: Three Pillars, Twelve Weeks
We built Ken's visibility strategy around three pillars that compound on each other: local search dominance (Google Business Profile + reviews), content authority (weekly blogs + relocator hub), and AI search positioning (structured content designed to be cited by large language models).
Pillar 1: Google Business Profile — The Foundation
Weeks 1-2 were entirely focused on building Ken's GBP from scratch. We did not just "claim" a listing — we engineered it.
We wrote a keyword-rich business description that naturally incorporated "Mooresville NC real estate," "Lake Norman homes for sale," "waterfront properties Lake Norman," and "relocation specialist Mooresville." We uploaded 47 high-quality photos in the first week alone — exterior shots of listings, neighborhood landmarks, Lake Norman waterfront views, Ken at local businesses, and community events. Each photo was geotagged and captioned with location-specific keywords.
We set up every available GBP feature: services (buyer representation, seller listing, relocation assistance, investment properties), products (free home valuation, buyer consultation, relocation guide), Q&A (pre-populated with 12 common questions about the Mooresville and Lake Norman market), and weekly GBP posts that we maintained throughout the 12 weeks.
The review engine was the game-changer. We created a simple review request system for Ken: a text message template he sent to every past client, every closing, and every positive interaction. The template linked directly to his Google review page — no friction, no confusion. Ken committed to sending 5 review requests per week.
By Week 8, Ken had more reviews than 4 of the top 5 agents in the Mooresville GBP pack. By Week 12, he had the highest review count AND the highest rating in his local market.
Pillar 2: Content Authority — The Relocator Hub and Weekly Blogs
Weeks 2-4 focused on building Ken's content engine. We created a dedicated relocator hub on his website — a comprehensive resource page targeting people moving to the Lake Norman and Mooresville area.
The relocator hub included seven core pages:
"Moving to Mooresville, NC: The Complete 2026 Guide" covered cost of living comparisons (Mooresville vs. Charlotte, vs. national average), school district breakdowns (Mooresville Graded School District ratings, enrollment numbers, notable programs), neighborhood profiles (Downtown Mooresville, The Point, Morrison Plantation, Northington, Curtis Pond), commute times to Charlotte (I-77 corridor analysis, typical drive times by neighborhood), and local lifestyle highlights (Lake Norman access, restaurants, breweries, the NASCAR connection).
"Lake Norman Waterfront Homes: What Buyers Need to Know" addressed dock permits, HOA regulations for waterfront communities, price ranges by cove and location, flood zone considerations, and seasonal market trends for lakefront properties.
We published the remaining five hub pages over Weeks 3-4, each targeting a specific long-tail keyword cluster:
Starting in Week 3, we launched a weekly blog cadence. Every Tuesday, a new post went live — each one targeting a specific question that potential buyers and relocators were searching for. The blog topics were selected using a combination of Google's "People Also Ask" data, Perplexity's trending queries, and keyword research from Ahrefs.
Here is the 12-week blog calendar we executed:
Each blog post followed a specific structure designed for both Google and AI search: a direct answer to the query in the first paragraph (for featured snippets and AI citations), structured headers using H2 and H3 tags, local data and statistics with cited sources, internal links to the relocator hub pages, and a clear CTA to contact Ken.
Pillar 3: AI Search Positioning — The Invisible Advantage
This is where the strategy separated Ken from every other agent in his market. Starting in Week 1, we identified 8 AI search queries that a potential buyer or relocator would ask ChatGPT, Perplexity, or Google's AI Overview:
6 out of 8 queries cited Ken or his content by Week 12. The two misses (queries 5 and 8) were dominated by large media outlets (Niche.com and Realtor.com) — but even on those, Ken's blog posts appeared in the source links that the AI models referenced.
The AI positioning strategy was not separate from the content strategy — it was embedded in it. Every blog post and hub page was written with AI citation in mind:
We used direct, authoritative answer structures in the opening paragraph of every post. Instead of "In this article, we'll explore..." we wrote "Mooresville, NC is one of the fastest-growing towns in the Charlotte metro, with a median home price of $425,000 and a population that has grown 23% since 2020." AI models pull from content that directly answers questions.
We embedded structured data markup (Schema.org) on every page — LocalBusiness schema on the homepage, FAQPage schema on the relocator hub, Article schema on every blog post, and RealEstateAgent schema on Ken's about page. This gave AI crawlers clean, parseable data about who Ken is and what he covers.
We built topical authority through internal linking. Every blog post linked to at least 2 other blog posts and 1 relocator hub page. The hub pages linked to each other and to the blog. This created a content web that signaled to both Google and AI models: "Ken Mercer is the definitive source for Mooresville and Lake Norman real estate information."
The Results: 12 Weeks, By the Numbers
The Revenue Impact
Ken's average commission per transaction in the Lake Norman market is approximately $8,200. During the 12-week engagement, he closed 4 deals that originated directly from his new digital presence — 2 from GBP inquiries, 1 from a blog post lead, and 1 from a relocator who found his hub page through a ChatGPT recommendation.
Ken's investment in the 12-week program was $4,800. His return on investment was 583% in the first 12 weeks alone — and the assets we built (GBP, blog posts, relocator hub, review engine) continue generating leads every month without additional spend.
The Compounding Effect: What Happened After Week 12
The most important thing about Ken's results is that they did not stop at Week 12. The content, the GBP, and the AI citations continue to compound. At the 6-month mark (Week 26), Ken's numbers had grown to:
Ken went from closing 8-10 referral-dependent deals per year to being on pace for 22+ deals in 2026, with more than half coming from his digital presence. He no longer wonders where his next client is coming from.
Key Takeaways for Agents
You do not need to be a tech expert. Ken did not write a single blog post himself. He did not set up his own GBP. He did not learn Schema.org markup. He showed up, sent review requests, and let the system work. The strategy was built and executed by Real Estate Concierge Services — Ken just had to say yes.
AI search is not the future — it is happening right now. One of Ken's 4 deals came directly from a ChatGPT recommendation. That buyer typed "best real estate agent in Mooresville NC" into ChatGPT, and Ken's name came up. That buyer never would have found Ken through a traditional Google search, a Zillow ad, or a cold call. AI search is a new channel, and most agents are not even in the game yet.
Content compounds. The blog post Ken published in Week 3 ("Is Mooresville NC a Good Place to Live?") is still his #1 traffic driver at the 6-month mark. It generates 340+ organic visits per month and has been cited by Perplexity 14 times. One blog post, written once, working forever.
Reviews are the multiplier. Ken's GBP ranking jumped from Page 3 to #1 largely because of his review velocity. Google's local algorithm heavily weights recent, frequent reviews. Ken went from 2 stale reviews to 27 fresh ones in 12 weeks — and that velocity is what pushed him past agents who had been in the market for 15+ years.
The agents who start now win. Ken's competitors in Mooresville are still not doing this. Most of them have a GBP with 5 reviews and no posts. None of them have a relocator hub. None of them are optimizing for AI search. Ken got a 12-week head start, and that head start compounds every single day.
Ready to Build Your Visibility Engine?
Ken's transformation was not luck, and it was not magic. It was a system — the same system we build for every agent we work with at Real Estate Concierge Services.
If you are tired of being invisible, if you are tired of watching agents with half your talent outrank you online, if you are ready to show up where your clients are actually searching — we should talk.
Start with the Google Visibility Audit or Visibility Foundation to see where you stand, or access our Real Estate Concierge Marketing Hub and upgrade to All Access for the full playbook, templates, and tools that powered Ken's results.
Drop your info below if you want weekly value bombs (30 day content calendar, Visibility Guide and Checklist, Case Studies, ChatGPT prompts for realtors, Listing Launch Kits, and much more!
Video SEO for Realtors: Why Your Videos Are Invisible (and How to Fix It)
real estate concierge services company image on Your Videos Are Invisible for real estate agents
You filmed the neighborhood tour. You talked about the schools, the restaurants, the vibe. You uploaded it to YouTube, wrote "Check out this awesome area!" in the description, and moved on with your day.
Three weeks later, it has 47 views. Most of them are you.
Here is the thing — the video itself might be great. The problem is not your content. The problem is that nobody can find it.
Google now shows video results in 62% of search queries. YouTube is the second-largest search engine on the planet. And AI tools like ChatGPT and Perplexity are pulling video content into their answers when someone asks "Who is the best real estate agent in Raleigh?" or "What should I know about moving to Lake Norman?"
If your videos are not optimized for all three of those surfaces, you are invisible in all three. And that is exactly where most agents are right now — creating content that disappears the moment they hit publish.
The Gap Between Agents Who Get Found and Agents Who Get Forgotten
The difference is not talent, equipment, or editing software. It is Video SEO — the system for making every video you publish findable, citable, and rankable across YouTube, Google search, AI-generated answers, and social platforms.
Most agents have never heard of it. The ones who figure it out first will own their local market.
Here is a quick look at what separates the two approaches:
The agent who posts and hopes uploads to YouTube with a vague title, writes two sentences in the description, skips tags entirely, and never touches the video again. It sits on page 6 of YouTube search results and never appears in Google.
The agent who optimizes titles the video with a keyword buyers are actually searching ("Moving to North Hills Raleigh — What You Need to Know in 2026"), writes a 300-word description with timestamps, adds schema markup to their website, embeds the video on a dedicated page with a transcript, and clips it for TikTok, Reels, and Google Business Profile. That video shows up in Google video carousels, gets cited by AI search tools, and generates leads on autopilot.
Same effort to film. Wildly different results.
The 5 Pillars (A Quick Preview)
The full system covers five pillars that work together to make your videos rank everywhere that matters.
Pillar 1: Video Keyword Research. This is different from traditional blog SEO. You need to find terms where Google actually shows video results — not just any keyword, but keywords with "video intent." There is a simple test for this, and it takes about 10 seconds per keyword.
Pillar 2: YouTube Optimization. Your title, description, tags, and thumbnail are doing most of the heavy lifting. The description alone should be 250+ words — not the two-sentence throwaway most agents write. There is a template for this that makes it almost effortless.
Pillar 3: On-Page Video SEO. This is the step almost every agent skips. Embedding your video on your website with proper schema markup (called VideoObject) tells Google exactly what your video is about and dramatically increases your chances of appearing in video carousels and rich results.
Pillar 4: AI Search Optimization. AI tools read transcripts and structured content. If your videos are not formatted for AI consumption — with clear, quotable statements, specific data points, and FAQ content on your website — you are missing the fastest-growing search channel in real estate.
Pillar 5: Cross-Platform Distribution. One video should live in at least five places. YouTube, your website, TikTok, Reels, GBP, LinkedIn, Facebook, and Pinterest. There is a repurposing workflow that turns one 10-minute video into 8 pieces of content across every platform that matters.
One Stat That Should Change How You Think About Video
Homebuyers search for neighborhoods on YouTube before they ever contact an agent. "Best neighborhoods in Raleigh" gets 2,400+ monthly searches. "Moving to Raleigh NC" gets 1,900. "Cost of living in Raleigh NC" gets 1,600.
Those are people actively researching your market — right now — and they are watching whoever shows up first. If that is not you, it is your competitor.
Get the Full System
I built a complete Video SEO guide inside the Agent Marketing Hub that breaks down all five pillars with templates, checklists, keyword research frameworks, schema markup you can copy and paste, and a 30-day sprint to get your existing videos ranking.
It is available for All Access members and it is the kind of resource you implement once and benefit from for years.
Access the Full Video SEO Guide →
Emily Wyatt is the founder of Real Estate Concierge Services Company LLC, a boutique marketing operation for real estate agents and brokerages across Raleigh and Lake Norman. She builds the visibility layer that compounds.