Real Estate Marketing Case Studies
7 real-world case studies. Real agents. Real systems. Real results. From GBP optimization and AI implementation to full marketing system builds — here is exactly what we did, how we did it, and what happened.
Working with a real estate marketing partner is a trust decision. The case studies on this page reflect real experiences from real estate agents who wanted more visibility, consistency, and clarity in their marketing without hiring full-time staff.
Each client relationship is different, but the common thread is simple: strategy, execution, and follow-through. From social media overhauls and relocation marketing to brand positioning and content systems, these case studies highlight how Real Estate Concierge Services supports agents at different stages of growth across Raleigh, North Carolina and beyond.
Results vary by market, goals, and effort, but these case studies represent honest outcomes from professionals who value clear communication, thoughtful strategy, and marketing that actually supports their business.
Here's the thing about being a good real estate agent: it doesn't matter if nobody can find you.
Sarah (name changed, client confidentiality) had been selling homes in the Raleigh-Durham market for four years. She was sharp, responsive, and genuinely good at her job. Her clients loved her. Her closing rate was solid. But her pipeline? Inconsistent at best. Feast-or-famine at worst.
When she came to us, she said something that stuck:
We ran a quick audit. Her Google Business Profile was technically "set up" — meaning she'd claimed it two years ago, uploaded a logo, and never touched it again. When you searched "real estate agent near me" from downtown Raleigh, she showed up on page three of the local results. Page three. That's the digital equivalent of having your business card at the bottom of a junk drawer.
Her profile had:
She was invisible. And she was paying for it — literally — by spending $800/month on Facebook ads to generate leads that Google should have been sending her for free.
What We Actually Did (No Fluff, Just the Playbook)
We didn't overhaul her entire marketing. We didn't redesign her website. We didn't tell her to start a podcast or dance on social media. We focused on one thing: making Google understand that Sarah is a real, active, credible real estate professional serving the Raleigh market.
Here's the exact six-week breakdown.
Week 1: The Foundation Fix
NAP Consistency Audit. We checked her Name, Address, and Phone number across 47 directories and citation sources. She had three different phone numbers floating around the internet and her business name was listed differently on Yelp, Zillow, and Realtor.com. Google sees inconsistency and thinks: "I'm not sure this business is legit." We fixed every single one.
Profile Optimization. We rewrote her GBP description from scratch. Gone was the generic "I help buyers and sellers achieve their real estate dreams" copy. In its place: a keyword-rich, personality-driven description that mentioned Raleigh, Wake County, North Hills, ITB (Inside the Beltline), and the specific neighborhoods she works. We added her service areas, updated her business hours, selected the right primary and secondary categories (Real Estate Agent + Real Estate Consultant), and filled out every single attribute Google offers.
Photo Upload Sprint. We uploaded 25 new photos in the first week alone. Not stock photos. Real photos: her at closings, neighborhood shots of North Hills and Cameron Village, her office, team photos, and property exteriors. Google rewards profiles with 10+ recent, high-quality photos with significantly more engagement.
Week 2-3: The Review Engine
This is where most agents stall. They know reviews matter but they feel awkward asking. We built Sarah a simple system she could actually use.
The "Two-Tap" Review Request. We created a short, personalized text message template she sends after every closing and every positive client interaction. Not a generic "please leave a review" email that gets buried. A direct text with her review link that takes two taps to complete. We also drafted a follow-up for clients who said they would but hadn't yet — warm, not pushy, with a specific prompt like "Would you mind mentioning how the [North Hills] search process went?"
In three weeks, she went from 4 reviews to 19. More importantly, the new reviews mentioned specific neighborhoods, specific services, and specific outcomes. That's not just social proof — that's keyword-rich content Google indexes and uses for relevance matching.
Week 3-4: The Content Cadence
Weekly GBP Posts. We set up a posting schedule: two Google Business Profile posts per week. Not random motivational quotes. Strategic posts that signal activity and relevance to Google's algorithm:
- Market update posts referencing Raleigh-specific data ("Median home price in 27609 hit $485K this month — here's what that means for sellers")
- Just-sold celebration posts with neighborhood tags
- Educational posts answering questions people actually search ("How long does it take to close on a house in Wake County?")
- Event/community posts tied to local happenings
Each post included a call-to-action, a relevant photo, and was written to include natural local keywords without sounding like a robot.
Q&A Section. We pre-populated her GBP Q&A with 10 questions real buyers and sellers ask — and answered them ourselves (this is allowed and encouraged by Google). Questions like "Do you work with first-time buyers in Raleigh?" and "What areas of the Triangle do you cover?" This gave Google even more context about what Sarah does and where she does it.
Week 5-6: The Authority Layer
Local Backlink Outreach. We got Sarah listed on three local Raleigh business directories she wasn't on, secured a guest mention on a local real estate blog, and made sure her profile was linked from her Squarespace website with proper local schema markup.
Website-GBP Connection. We added LocalBusiness schema (JSON-LD structured data) to her website, embedded a Google Map on her contact page, and ensured her website's NAP matched her GBP exactly. We also created a dedicated "Raleigh Real Estate" landing page on her site that linked back to her GBP — giving Google a clear signal that this website and this profile are the same business.
The Results (The Part You Actually Care About)
Six weeks. That's it. Here's what changed:
She cut her ad spend by 75% and tripled her inbound leads. Not because Facebook stopped working, but because Google started working for her instead of against her.
The best part? These results compound. Every new review, every new post, every new photo adds to the momentum. Three months after our initial engagement, she was consistently in the top 3 for her target keywords and generating 15+ organic leads per month.
The Three Things Most Agents Get Wrong
After working with dozens of agents across Raleigh and Lake Norman, here's what I see over and over:
- They treat GBP as a "set it and forget it" tool. Your Google Business Profile is not a business card. It's a living, breathing marketing channel. Google rewards activity. If you haven't posted in 90 days, you're telling Google you might not even be in business anymore.
- They don't ask for reviews strategically. Five generic reviews that say "Great agent!" do almost nothing. Five detailed reviews that mention your city, your specialty, and specific outcomes? That's SEO gold. The content of your reviews matters as much as the quantity.
- They ignore the basics. Inconsistent NAP information, wrong business categories, missing service areas, no photos from the last six months. These aren't advanced tactics. They're table stakes. And most agents are leaving them on the table.
Your Move
If you're reading this and thinking "that sounds like me," you're not alone. Most agents we work with are in the same boat — talented, hardworking, and completely invisible on Google.
The good news? This isn't rocket science. It's a system. And systems can be learned, implemented, and repeated.
If you're a Growth Plan or All Access member, check out our "GBP Optimization Guides" in the content library for the exact templates, checklists, and posting schedules we used with Sarah. Everything is ready to deploy — no guesswork required.
And if you want hands-on help? That's literally what Real Estate Concierge Services exists for. We're the visibility layer that compounds.
— Emily Wyatt, Founder, Real Estate Concierge Services Company LLC
The Starting Point: Completely Off the Map
When Ken came to Real Estate Concierge Services, he had been a licensed agent in Mooresville, NC (Lake Norman) for three years. He was closing 8-10 deals a year — decent, but entirely referral-dependent. His digital presence was, to put it bluntly, nonexistent.
Here is what we were working with on Day 1:
The Strategy: Three Pillars, Twelve Weeks
We built Ken's visibility strategy around three pillars that compound on each other: local search dominance (Google Business Profile + reviews), content authority (weekly blogs + relocator hub), and AI search positioning (structured content designed to be cited by large language models).
Pillar 1
Google Business Profile — The Foundation. Local search dominance through reviews and optimization.
Pillar 2
Content Authority — Relocator hub and weekly blogs targeting long-tail keywords.
Pillar 3
AI Search Positioning — Structured content designed to be cited by ChatGPT, Perplexity, and Google AI.
Pillar 1: Google Business Profile — The Foundation
Weeks 1-2 were entirely focused on building Ken's GBP from scratch. We did not just "claim" a listing — we engineered it.
We wrote a keyword-rich business description that naturally incorporated "Mooresville NC real estate," "Lake Norman homes for sale," "waterfront properties Lake Norman," and "relocation specialist Mooresville." We uploaded 47 high-quality photos in the first week alone — exterior shots of listings, neighborhood landmarks, Lake Norman waterfront views, Ken at local businesses, and community events. Each photo was geotagged and captioned with location-specific keywords.
We set up every available GBP feature: services (buyer representation, seller listing, relocation assistance, investment properties), products (free home valuation, buyer consultation, relocation guide), Q&A (pre-populated with 12 common questions about the Mooresville and Lake Norman market), and weekly GBP posts that we maintained throughout the 12 weeks.
The review engine was the game-changer. We created a simple review request system for Ken: a text message template he sent to every past client, every closing, and every positive interaction. The template linked directly to his Google review page — no friction, no confusion. Ken committed to sending 5 review requests per week.
By Week 8, Ken had more reviews than 4 of the top 5 agents in the Mooresville GBP pack. By Week 12, he had the highest review count AND the highest rating in his local market.
Pillar 2: Content Authority — The Relocator Hub and Weekly Blogs
Weeks 2-4 focused on building Ken's content engine. We created a dedicated relocator hub on his website — a comprehensive resource page targeting people moving to the Lake Norman and Mooresville area.
The relocator hub included seven core pages:
"Moving to Mooresville, NC: The Complete 2026 Guide" covered cost of living comparisons (Mooresville vs. Charlotte, vs. national average), school district breakdowns (Mooresville Graded School District ratings, enrollment numbers, notable programs), neighborhood profiles (Downtown Mooresville, The Point, Morrison Plantation, Northington, Curtis Pond), commute times to Charlotte (I-77 corridor analysis, typical drive times by neighborhood), and local lifestyle highlights (Lake Norman access, restaurants, breweries, the NASCAR connection).
"Lake Norman Waterfront Homes: What Buyers Need to Know" addressed dock permits, HOA regulations for waterfront communities, price ranges by cove and location, flood zone considerations, and seasonal market trends for lakefront properties.
We published the remaining five hub pages over Weeks 3-4, each targeting a specific long-tail keyword cluster.
Starting in Week 3, we launched a weekly blog cadence. Every Tuesday, a new post went live — each one targeting a specific question that potential buyers and relocators were searching for. The blog topics were selected using a combination of Google's "People Also Ask" data, Perplexity's trending queries, and keyword research from Ahrefs.
Each blog post followed a specific structure designed for both Google and AI search: a direct answer to the query in the first paragraph (for featured snippets and AI citations), structured headers using H2 and H3 tags, local data and statistics with cited sources, internal links to the relocator hub pages, and a clear CTA to contact Ken.
Pillar 3: AI Search Positioning — The Invisible Advantage
This is where the strategy separated Ken from every other agent in his market. Starting in Week 1, we identified 8 AI search queries that a potential buyer or relocator would ask ChatGPT, Perplexity, or Google's AI Overview.
6 out of 8 queries cited Ken or his content by Week 12. The two misses (queries 5 and 8) were dominated by large media outlets (Niche.com and Realtor.com) — but even on those, Ken's blog posts appeared in the source links that the AI models referenced.
The AI positioning strategy was not separate from the content strategy — it was embedded in it. Every blog post and hub page was written with AI citation in mind:
We used direct, authoritative answer structures in the opening paragraph of every post. Instead of "In this article, we'll explore..." we wrote "Mooresville, NC is one of the fastest-growing towns in the Charlotte metro, with a median home price of $425,000 and a population that has grown 23% since 2020." AI models pull from content that directly answers questions.
We embedded structured data markup (Schema.org) on every page — LocalBusiness schema on the homepage, FAQPage schema on the relocator hub, Article schema on every blog post, and RealEstateAgent schema on Ken's about page. This gave AI crawlers clean, parseable data about who Ken is and what he covers.
We built topical authority through internal linking. Every blog post linked to at least 2 other blog posts and 1 relocator hub page. The hub pages linked to each other and to the blog. This created a content web that signaled to both Google and AI models: "Ken Mercer is the definitive source for Mooresville and Lake Norman real estate information."
The Results: 12 Weeks, By the Numbers
The Revenue Impact
Ken's average commission per transaction in the Lake Norman market is approximately $8,200. During the 12-week engagement, he closed 4 deals that originated directly from his new digital presence — 2 from GBP inquiries, 1 from a blog post lead, and 1 from a relocator who found his hub page through a ChatGPT recommendation.
Ken's investment in the 12-week program was $4,800. His return on investment was 583% in the first 12 weeks alone — and the assets we built (GBP, blog posts, relocator hub, review engine) continue generating leads every month without additional spend.
The Compounding Effect: What Happened After Week 12
The most important thing about Ken's results is that they did not stop at Week 12. The content, the GBP, and the AI citations continue to compound. At the 6-month mark (Week 26), Ken's numbers had grown.
Ken went from closing 8-10 referral-dependent deals per year to being on pace for 22+ deals in 2026, with more than half coming from his digital presence. He no longer wonders where his next client is coming from.
Key Takeaways for Agents
You Don't Need to Be a Tech Expert
Ken did not write a single blog post himself. He did not set up his own GBP. He did not learn Schema.org markup. He showed up, sent review requests, and let the system work. The strategy was built and executed by Real Estate Concierge Services — Ken just had to say yes.
AI Search Is Happening Right Now
One of Ken's 4 deals came directly from a ChatGPT recommendation. That buyer typed "best real estate agent in Mooresville NC" into ChatGPT, and Ken's name came up. That buyer never would have found Ken through traditional marketing.
Local SEO Is the Highest-ROI Channel
Ken's $4,800 investment generated $32,800 in commissions in 12 weeks — and the assets continue to produce. Compare that to the $800/month many agents spend on Facebook ads that stop the moment you stop paying.
The System Compounds
Ken's results at Week 12 were strong. His results at Week 26 were dramatically better. Every new review, every new blog post, every new AI citation adds to the momentum. This is not a campaign — it is an asset.
There's a specific type of real estate agent I see all the time.
Smart. Busy. Good at what they do. Deeply relationship driven.
And completely allergic to anything that smells like generic marketing.
This agent did not just feel "meh" about AI. She hated it. Specifically ChatGPT. She thought it was wasteful. She worried it would turn her voice into bland copy. She did not want to become another cookie cutter realtor with captions that sound like a motivational poster.
Honestly? Fair.
But she also had a real business problem: she was constantly starting from zero.
So we didn't teach her "how to use AI."
Here's exactly how.
The Client
Solo agent in North Carolina.
Busy schedule, great at serving clients, inconsistent marketing, scattered follow up, and a love hate relationship with content. When she posted, it worked. The issue was she could not do it consistently.
She also had strong objections to AI:
- Environmental impact
- Authenticity concerns
- Fear of sounding robotic or salesy
- "I don't want to outsource my personality to a tool"
So we treated AI like a power tool, not a personality transplant.
The Problem
This was not a "she needs better captions" situation.
It was:
- Not enough time
- Too many decisions every day
- Follow up living in her head
- Content drought, then bursts of activity, then silence
- Inconsistent visibility across Google and social
- A constant feeling of being behind
She wasn't failing.
She was overloaded.
And overload kills consistency.
The Objection (the part most people skip)
Most people try to overcome AI objections with a sales pitch.
We did not.
We validated them and built around them.
So the first deliverable was not prompts.
It was boundaries.
The Approach
Step 1: We set boundaries first
Before we built a single workflow, we wrote down the rules:
- AI supports, it does not impersonate.
- Her stories stay hers.
- No fake expertise, no made up local claims, no cringe persuasion language.
- Short, intentional work sessions. No endless back and forth.
- Every output must sound like her or it does not ship.
Once those boundaries were in place, her resistance dropped fast because she no longer felt like she was "selling out."
Step 2: Then we built systems
Here is the truth: AI does not create results. Systems do.
AI becomes useful when it is attached to:
- a clear voice
- clear offers
- clear lead flow
- a repeatable weekly rhythm
So we built a machine that runs even when she is tired.
What We Implemented
This is what we installed into her business.
1) Voice Lock
We built a "voice lock" with: her tone and personality rules, her non negotiables, phrases to use often, phrases to never use, how she handles objections, how she talks to buyers and sellers in real life. Now AI had guardrails.
2) Prompt Library
Not "100 prompts for realtors." A functional library built around: listings and open houses, buyer education, seller education, relocation, objections and follow up, past client reactivation, referral partner outreach.
3) Weekly Content Workflow
One input becomes a full week of marketing: short form video scripts, captions in her voice, Google Business Profile posts, one longer authority piece per month, plug and play calls to action. No daily reinvention.
4) Lead Capture & Follow Up
Lead categories (buyer, seller, relocation, open house, warm referral), follow up templates for each category, sequencing logic so she always knows what to send next. Fast follow up, without sounding like an auto bot.
5) GBP Posting Rhythm
Consistent posts, local content angles, clear CTAs, review request language that feels human. A posting rhythm that supports visibility and compounds over time.
6) Ops Templates
Listing launch checklist, client journey touchpoints, weekly CEO dashboard (what to do, who to follow up with, what to post). This is what stopped the constant scramble.
The Results
Even without chasing vanity metrics, the impact was immediate.
And the biggest shift? She stopped treating marketing like emotional labor.
The Real Win
The win was not "AI made me a content machine."
The win was: she stopped starting from zero.
When you stop starting from zero:
- you stop procrastinating
- you stop disappearing online
- you stop losing leads to slow follow up
- you start showing up like you have a team
That is what implementation looks like.
Final Takeaway
If you hate AI, you're not behind.
You're discerning.
But the agents who win in the next few years will not be the ones who "use ChatGPT."
They will be the ones who implement systems that protect their voice and make consistency inevitable.
If you want AI implemented into your real estate business in a way that feels:
- ethical and intentional
- human and voice protected
- systemized, not gimmicky
Then the AI Implementation Sprint is for you.
Not sure what you need? Start Here
FAQ
Is it ethical to use ChatGPT in a real estate business?
It can be, if you use it intentionally. The key is transparency with yourself and your standards: do not fabricate facts, do not claim local expertise you do not have, do not mislead consumers, and do not let AI "speak for you" in a way that misrepresents who you are. In this case study, we used AI as a workflow tool (drafting, organizing, structuring, and systemizing) while keeping the agent's real voice, real stories, and real professional judgment in control.
How do I use AI without sounding like a robot realtor?
You need a voice lock, not more prompts. A voice lock is a short set of rules that defines your tone, phrases you actually use, phrases you never use, and how you communicate with buyers and sellers in real life. Once that is in place, AI can help you draft faster, but your voice stays consistent and human.
What does "AI implementation" actually mean for a real estate agent?
Implementation means installing AI into your day to day workflow so it supports revenue and consistency. For most agents, that includes: a weekly content workflow, follow up templates and sequencing, a simple lead capture process, a Google Business Profile posting rhythm, and ops checklists that reduce mental load. It does not mean "use ChatGPT more." It means build a system around it.
How long does it take to see results from AI marketing for real estate?
Most agents start seeing time savings in Week 1 (because they stop rewriting everything from scratch). Consistency improves by Week 2 to 3 (because the workflow is repeatable). Visibility and lead flow improvements typically show up by Week 4 to 6, depending on how active the agent is with posting and follow up. The system compounds over time.
What if I'm not tech savvy? Can I still use AI in my real estate business?
Yes. This is not about being tech savvy. It is about having a system that is simple enough to follow. In this case study, the agent did not learn prompt engineering. She followed a weekly rhythm, used templates we built, and let the system do the heavy lifting. If you can send a text and copy paste, you can run this.
Project Snapshots
RECSC is an outsourced operations and marketing department for solo agents and small real estate teams, helping agents improve visibility, stay consistent, and grow with done-for-you systems for content, listings, follow-up, and client experience.
Most of my client work is active and evolving, so these are real-world snapshots of what I build and install for agents and teams, plus the operational outcomes that show up fast: cleaner follow-up, repeatable launches, consistent content, and time back every week. Results vary by market, budget, and consistency, but the system is always the point.
Client Type
Real estate agent focused on relocation buyers moving to the Raleigh Triangle
Starting Point
Strong agent, but online visibility and consistency were not matching the quality of service. Messaging needed to clearly speak to relocation buyers, and Google Business activity needed a repeatable cadence.
What I Built and Implemented
- Google Business Profile content plan and a scheduled run of posts to establish consistent activity
- Relocation-first positioning and messaging updates so the profile speaks to out-of-area buyers
- Google Business Q&A response framework to answer common relocation questions in a helpful, local-expert tone
- Platform presence checklist across major directories and social channels so visibility is not dependent on one platform
- A simple execution rhythm and "what I need from you" handoff so content stays moving without slowing the agent down
Tool Stack
Google Business Profile, website link strategy, social content support, directory presence
Timeframe
Active build and ongoing execution support
Next Steps (In Progress)
- Expand the relocation content series by community and lifestyle angles
- Build a repeatable lead follow-up workflow tied to inbound visibility channels
- Add proof assets (reviews, FAQs, market snapshots) to strengthen trust signals over time
Client Type
Realtor focused on Lake Norman waterfront and lifestyle buyers
Starting Point
Needed a consistent content engine and a repeatable way to market listings and showings, especially for out-of-area buyers who need context, lifestyle angles, and clear property positioning.
What I Built and Implemented
- A property and lifestyle content framework tailored to Lake Norman (waterfront, docks, lake days, community perks)
- Short-form video guidance and scripts to use at showings (what to say, what to capture, how to frame it)
- A repeatable posting cadence so showings and listing activity translate into consistent content
- Clear CTAs and lead prompts to turn views into conversations (DM scripts, "comment" prompts, next-step language)
- A "what I need from you" checklist so execution stays fast without slowing the agent down
Tool Stack
TikTok and social content system, scripts and templates, listing promo workflow
Timeframe
Active build and ongoing execution support
Next Steps (In Progress)
- Expand the script bank by buyer type (primary, second home, short-term rental, investor)
- Build a simple lead follow-up routine tied to inbound social engagement
- Standardize a listing launch checklist that can be reused for every waterfront listing
Client Type
Real estate agent building personal brand authority and expanding into a broader local market, while staying on a high-performing team structure.
Primary Goal
Become a recognized, go-to local Realtor in her target market within 90 days through Google-first visibility, consistent authority content, and AI-supported systems.
Starting Point
- No personal Google Business Profile, which meant weak hyperlocal visibility in Google Maps and AI-driven search results.
- Strong agent capability, but fragmented online presence and limited "authority signals" tied to her name.
- Content felt inconsistent and overly influenced by team and builder messaging, not her personal brand.
- ADHD and low tech confidence, needed simple systems and clear direction to execute consistently.
What I Built and Implemented
Phase 1: Google and Local Search Foundation
- Created her personal Google Business Profile and got it verified.
- Set up correct practitioner naming, categories, services, and service area strategy for long-term portability.
- Took over ongoing Google management, including consistent posting and optimization, to build hyperlocal search traction.
Phase 2: AI Integration and Workflow Enablement
- Customized ChatGPT to function as her business partner, marketing lead, sales assistant, and systems support.
- Built repeatable AI prompts and workflows for content, messaging, and daily execution so she can stay consistent without burnout.
Phase 3: 90-Day Authority and Market Expansion Sprint
- Clarified positioning and messaging so her brand stands apart from generic team and builder content.
- Built a content framework aimed at higher-quality buyers and sellers, including move-up buyers and first-time sellers.
- Delivered week-by-week content direction and copy that is strategic, local, and trust-building.
Early Operational Outcome
- Google foundation is live and verified, and the profile is actively posting and building trust signals.
- Messaging is clear, consistent, and aligned across platforms, so prospects and search engines see one cohesive brand.
- Content creation is no longer random. She has a repeatable plan and copy support tied to business goals.
- Execution is organized, sustainable, and less dependent on motivation or tech comfort.
Tool Stack
Google Business Profile
Verified profile, service setup, posts cadence, ongoing optimization
ChatGPT
Custom instructions, prompt workflows, content and messaging system
Social Content System
Weekly content plan, caption templates, authority post framework
Brand Alignment
Bio and positioning refresh across key platforms
Next Steps
- Continue consistent GBP posting cadence and expand with Q&A and review strategy for hyperlocal ranking lift.
- Build out a 30-day content runway across Instagram and LinkedIn aligned to the same authority narrative.
- Layer in lead capture and follow-up workflows so visibility converts into conversations and appointments.
Client Type
Business owner running two brands, real estate and design, needing consistent content plus stronger local visibility
Starting Point
Social posting needed to feel purposeful and differentiated, not generic. Google Business Profile needed optimization and consistent activity to improve credibility and local discovery. Clear boundaries were also needed between social management and design asset creation.
What I Built and Implemented
- A value-first content strategy for each brand (real estate and design), designed to avoid generic templates
- Platform-specific posting plans for Instagram and LinkedIn, with repurposing to keep the cadence realistic
- Google Business Profile optimization and an ongoing posting plan to build consistent activity and trust signals
- A weekly KPI tracker to report performance in a clean, repeatable format
- A workflow for content creation, scheduling, and approvals so execution stays consistent
- Clear scope and asset handoff process so deliverables stay aligned and timelines stay clean
Tool Stack
Instagram, LinkedIn, Google Business Profile, KPI tracking sheet
Timeframe
Active build and ongoing execution support
Next Steps (In Progress)
- Expand GBP content by services, location keywords, and FAQs
- Tighten content pillars based on which topics drive the most engagement
- Turn top-performing posts into repeatable series for faster weekly execution
Want a System Like This Built Around Your Stack and Your Market?
Start with Signature Services, or go straight to Integrations if you already have a CRM.
Built by Emily Wyatt
Founder, Real Estate Concierge Services Company LLC. Fractional marketing partner for real estate agents across Raleigh, Lake Norman, and the Triangle. Every case study on this page represents real work, real systems, and real outcomes — not theory.
I build the visibility layer that compounds. Google Business Profile optimization, AI implementation, content systems, and marketing operations — all designed to help agents show up consistently, convert locally, and stop starting from zero.
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