How Much Does It Cost to Outsource

Real Estate Marketing?

(Project vs Monthly Support)

If you’re trying to price outsourcing, here’s the truth: “marketing support” is not one thing. Costs swing based on whether you need a one-time system built (project) or consistent execution (monthly support). Real Estate Concierge Services Company, LLC (RECSC) is an outsourced operations and marketing department for solo agents and small real estate teams. I help you improve visibility and growth with done-for-you systems for content, listings, follow-up, and client experience, so you can get 10 to 20 hours back weekly.

This page breaks down what agents typically pay, what should be included, and how to choose the right level without wasting money.

Quick answer

  • One-time projects are best when you need setup, cleanup, or a system installed.

  • Monthly support is best when you need consistency, visibility, and execution that does not stop.

  • The right budget depends on your business stage, lead sources, and how much you want off your plate.

What you are actually paying for

Outsourcing costs are driven by two things:

  1. Strategy and systems
    Messaging, positioning, workflows, templates, campaigns, and the structure that makes marketing repeatable.

  2. Execution
    The weekly work that keeps the machine running: content creation, posting, repurposing, follow-up support, launches, optimizations, reporting.

Cheaper options usually sell tasks. Better options install a system, then keep it moving.

Typical costs, broken down by support type

Pricing varies by market and scope. Use these ranges to sanity-check quotes and decide what you need.

Level 1: DIY tools and templates

Typical monthly spend: low budget for software subscriptions, templates, and ad hoc help.
Best for: brand-new agents who have time and need structure.
What you get: tools, content libraries, maybe a course.
What you do not get: execution, customization, accountability.

If you will not consistently execute, tools will not save you.

Level 2: One-time project support

Best for: agents and teams who need systems installed and can run them after.
Projects usually fall into buckets like:

Brand and profile cleanup

  • messaging alignment

  • bio and profile overhaul

  • content pillars and posting plan

CRM cleanup and follow-up build

  • pipeline stages

  • tags and segmentation

  • templates and sequences

  • routing rules and routines

Listing launch system

  • checklist and timeline

  • asset organization

  • reusable templates

  • promo cadence

Google visibility audit

  • visibility gaps

  • prioritized fixes

  • action plan and roadmap

Projects are the fastest way to go from scattered to structured.

Level 3: Monthly marketing support

Best for: agents and teams who want consistent visibility and a partner to keep execution moving.
Monthly support typically includes:

  • ongoing content planning and production support

  • repurposing across platforms

  • listing launches supported on a cadence

  • campaign refreshes and nurture updates

  • reporting and monthly priorities

If your marketing stops every time you get busy, monthly support is the correct answer.

Level 4: Fractional partner support for teams and high-output agents

Best for: teams and top producers who need a premium, repeatable system and operational calm.
This is closer to having a marketing and operations department without hiring in-house.

Often includes:

  • campaign planning and launch management

  • CRM and follow-up optimization

  • client experience and referral systems

  • premium brand direction and oversight

  • systems maintenance and improvements

This level exists to protect your time and increase consistency at scale.

How to choose the right budget

Use these questions to pick the right path.

1) If I built you a perfect plan today, would you execute it weekly?

  • Yes: start with a project.

  • No: you need monthly support.

2) Are you buying time or buying growth?

  • Buying time means you want execution handled.

  • Buying growth means you want systems plus consistent execution.

Most agents need both, but one is usually more urgent.

3) Do you have someone internally who can own follow-through?

  • Yes: projects work well.

  • No: monthly support prevents decay.

4) Are you trying to fix a specific problem or build a machine?

  • Fix problem: audit or project.

  • Build machine: monthly support, ideally after a system build.

What should be included at each level (so you do not get ripped off)

This is the checklist to compare providers.

A good project should include

  • clear scope, deliverables, and timeline

  • messaging alignment so content matches your voice

  • system build, not just advice

  • templates, workflows, and documentation you keep

  • handoff plan so it does not die after delivery

A good monthly support plan should include

  • a weekly cadence for content and launches

  • clear responsibilities, what you provide vs what they do

  • a conversion path, content to lead to follow-up

  • reporting that ties activity to next actions

  • ongoing optimization, not just posting

Common mistakes agents make with outsourcing

  • Paying for “posting” without a strategy or conversion path

  • Paying for software and never setting it up properly

  • Hiring the cheapest option, then spending twice to fix it

  • Outsourcing voice without documenting voice

  • Expecting results without consistency for at least 90 days

FAQ

Is it worth outsourcing real estate marketing?

It is worth it if it protects your time and creates consistency. If you are not consistent and you do not have systems, outsourcing is often the fastest way to stop leaking leads.

Should I start with a project or monthly support?

Start with a project if you need a system installed. Start with monthly support if the real issue is execution and consistency.

Can I start small?

Yes. Start with a Google Visibility Audit or a profile overhaul, then expand once the system is installed and you see what you actually need monthly.

What if I am part-time right now?

Then you need fewer platforms, a tighter follow-up routine, and a realistic cadence. The right outsourcing support will simplify your plan, not add more tasks.

Best next step

If you want the cleanest next step, start with the Google Visibility Audit or visit How We Work to choose the track that matches your business stage.

Real Estate Concierge Services Company, LLC (RECSC) helps solo agents and small teams build visibility and growth with systems that are actually used, and support that keeps them running.