Your Instagram Bio Is Costing You Clients (Here’s How to Fix It in 10 Minutes)
Here’s the truth: my own Instagram bio hasn’t always been perfect. In fact, it’s been… meh. But that’s exactly why I know how big of a deal it is when you get it wrong.
Most Realtors treat their Instagram bio like an afterthought. They put their name, their brokerage, maybe an award, toss in a couple emojis, and call it a day. But here’s the kicker: your bio is prime real estate. It’s often the first thing someone sees when they land on your profile, and if it’s confusing, bland, or too “me-focused,” you’ve already lost them.
And this isn’t theory — I’ve watched agents lose leads because their bio didn’t make it crystal clear who they help, where they work, or why anyone should care.
Why Your Bio Matters More Than You Think
Your bio has one job: get people to stop scrolling and instantly know why they should stick around.
Nobody cares if you’re a “multi-million-dollar producer” or “#realtorlife.” They care about whether you can solve their problem and if they can trust you.
Ask yourself: if a total stranger landed on your Instagram, could they answer these three questions in 3 seconds?
Who do you help?
Where do you work?
How can they take the next step with you?
If not, your bio is costing you clients. Period.
The 3-Second Test
Here’s a quick reality check:
Hand your phone to someone who doesn’t know you that well. Give them three seconds to look at your Instagram bio. Then ask:
👉 “What do I do and how do I help people?”
If they hesitate, guess wrong, or can’t answer confidently, it’s time for a bio makeover.
The Framework That Works
You don’t need to overcomplicate this. Here’s a simple structure I share with my clients (and yes, it works every time):
1. Who you help
Be specific. “Helping first-time buyers in Charleston” beats “Trusted Realtor.”
2. What makes you different
Add one line that shows your edge. Example: “Turning listings into lead machines” or “The agent who actually answers the phone.”
3. Where you work
Never assume people know. Put your city/market in your bio—always.
4. Call-to-action (CTA)
Tell them exactly what to do next: “📲 DM me ‘Keys’ to start your home search” or “⬇️ Book your free consult.”
Real-World Examples
Here’s the difference between a weak bio and a strong one:
❌ “Licensed Realtor with XYZ Brokerage. Serving buyers and sellers. Passionate about helping clients.”
✅ “Helping Raleigh families buy + sell with confidence 🏡 | Negotiator, not just a tour guide | DM me ‘List’ to grab my free seller guide.”
See the difference? One sounds like a resume. The other sounds like a human who can actually help.
Quick Wins (You Can Do These Today)
Add your market name — don’t assume people know where you’re based.
Cut the fluff — ditch lines like “passionate about real estate.” (Nobody’s putting “hates people, avoids phone calls” in their bio.)
Sprinkle in personality — one or two emojis max. Not a full parade.
Use your link wisely — link to something useful (Calendly, a lead magnet, or a simple link hub).
The Bottom Line
Your Instagram bio is free advertising space. And yet, Realtors will spend thousands on mailers, headshots, and open house snacks—but ignore the one place where most of their leads actually start.
This doesn’t need to be perfect (mine changes all the time). But it does need to be clear, client-focused, and confidence-building.
Give yourself 10 minutes today to rewrite your bio using the framework above. The next time a potential client lands on your page, they’ll know exactly who you are and why you’re the Realtor to call.
👉 Want me to take a peek at your Instagram bio and give you feedback? DM me on Instagram and I’ll send you my unfiltered take (the kind of advice you’d normally only get from a coach who charges $$$).
